Good Practice

Landing the message

On your next flight, whenever that is, take a moment to see how many people are paying attention to the safety demonstration. Is it half? A quarter of the passengers, perhaps? Most likely, it will be fewer than that. Certainly, if airlines waited until right before an emergency landing they would have the full attention of their passengers. But few people would be able to follow the instructions at such short notice and so every flight starts with the safety demonstration, using all tools – live...

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Jonny Test